Manager - Brand Communication

Position Summary

Seeking a highly motivated marketing professional to develop impactful, marketing communications materials to drive awareness and traffic for GEG properties' loyalty club products and promotions.

This role will be responsible for the activation project management & execution for GPC,  the loyalty club across GEG properties providing privilege benefits for members. This position requires the individual to be highly organized, able to work in a fast pace envirnoment, able to handle multiple projects at once and ensure that all timelines are met on planned schedule.

Marketing responsibilities include:
• Project management and execution 
• Planning, management & development of on & off property media comms plan
• Internal stakeholder management and communications
• Support the Mobile APP projects related to Gaming communication and promotion related
• Enforcing brand guideline and promotion terms & conditions

Primary Responsibility

o Campaign execution 
o Responsible for the execution of all advertising and promotion campaigns across 3 properties
o Develop project timelines & work-in-progress reports for campaign projects to manage internal stakeholders' expectations
o Draft briefs & brief agency partners or internal creative for creative development
o Draft briefs & brief in for media planning/booking & public relations support
o Manage creative development review and approval process within marketing as well as with stakeholder departments
o Provide quality control on all materials – legal T & C’s, proofreading Chinese & English copy, production & installation (if requires)
o Develop and manage online and offline media plans for GPC marketing or promotional campaigns
o Manage and delegate projects to respective team members to ensure day-to-day smooth organization, operation and timely delivery of all work in progress
o Manage all vendor quotations and track and report on department budget to ensure on-budget delivery of all programs
o Marketing reports for Executive Management 
o Compile monthly summary reports for all marketing  campaigns, logging work completed to date, performance of campaigns and outlining upcoming programs
o Provide monthly budget summaries of costs incurred to date  

Requirements

• At least 5 years of experience in advertising or marketing
• Excellent time management, project management and organizational skills
• Ability to initiate new programs, prepare detailed written briefs and define project plan timelines
• Client servicing experience and understanding of how to manage communications with internal stakeholders and related vendors
• Gaming experience preferred – understand the market regulations in terms of advertising gaming related message so that the company is not put at risk
• Good to have design and digital creative background 
• Understanding and familiarity with marketing to China market
• Understanding and familiarity with Electronic System such as PAL & SCALA
• Mature personality with good presentation, communication and inter-personal skills 
• Able to work independently, proactive in taking on tasks
• Proficient in Chinese (Cantonese and Putonghua)  and English languages, spoken and written
• Degree holder, preferable in Marketing Communication or related discipline