Senior Manager - CI&MR

Position Summary

Independently responsible for marketing performance (specifically in all media related results) tracking and analysis that support Marketing services in camapaign, activation and events' post mortem review.   Create & Maintain 3rd party media tracking dashboard that allows business usage and analysis.   Support VP- CI&MR in evaluation of marketing investment effectiveness.   

Primary Responsibility

1. Lead building performance tracking dashboard on media tracking specifically to fit for business use, that include design, build and refresh dashboard that connects all 3rd party tracking data as well as own performance result, in an interactive and friendly format

2. Be a media (tracking) expert that provide market, channel & media type knowledge.  And provide effectiveness of media investment measurement to the marketing services function.

3. Report and analyze media effectiveness per campaign or per event, map out business opportunities and  work with VP -CI&MR in action recommendation.

4. Be an important member of CI&MR team in marketing events / campaigns analysis and report, provide the media performance results to the team for their analysis and post mortem report

90 Day Plan:  
- Propose design and development plan for media tracking dashboard (Cloud base) that connects to all 3rd party tracking data and able to feed-in to Marketing performance dashboard for an integral analysis and report purpose                                                               - Work with each 3rd party tracking vendor in data connectivity and reporting 

* Responsible for ad hoc tasks assigned by management

Requirements

* A minimum of 10 years of relevant working experience in media planning, media tracking and data analytics. 
* A minimum of 3-4 years of experience in manager level, independently handle projects or tasks, from design, execute to business sharing
* Mastery of Skill on Cloud dashboard development                                                                                                                                                              * Knowledge on both mainland China media & digital ecosystem and Asian markets ecosystems is a must 
* Industry/sector experiences or gaming/hospitality/travel industry preferred
* Strong sense in data analytical skills with business acumen, knowing what the data mean instead of how the data is done 
* Proficient with SAS, Python, SQL, excel and SPSS
* Bachelor or advanced degree in business , mathematics, statistics or sciences